About Us

Our journey began with a passion for crafting. In 2018, inspired by Pinterest and the desire to create something different from regular crafts, we started making macramé products as a hobby. However, we faced challenges in finding high-quality cotton macramé threads that were both durable and affordable. This struggle sparked an idea.

After two years of crafting and perfecting our skills, we decided to share our love for macramé and crafting supplies with others. On December 1, 2020, we launched our dedicated Instagram page for craft supplies. Initially, we started taking direct orders through Instagram and WhatsApp. The overwhelming response from our customers encouraged us to take the next step, and in June 2021, we proudly launched our website.

Thanks to the love and support of our customers, our journey has been incredible. We’ve expanded our offerings to include unique and hard-to-find products, ensuring that crafters have access to a variety of high-quality supplies. To bring more variety and innovation, we’ve also started importing products, providing customers with an extensive range of materials alongside the regular essentials.

At THREAD STORY, we’re committed to constantly introducing unique, customer-oriented products that make crafting easier and help creators stand out with exceptional supplies. Whether you’re a beginner or an expert, we aim to be your trusted partner in every step of your crafting journey.

Founder
Dr. Vipal Joshi

Dr. Vipal Joshi is a dentist by education, but her journey has been full of twists and turns. After earning her BDS degree, she opened her own clinic in Gujarat, marking the beginning of her career. After marriage, she moved to Mumbai, where she continued her dental practice at a local trust. It was during this time that her passion for crafting blossomed. What started as a simple hobby soon evolved into a thriving part-time business, allowing her to balance her dental career with her creative passions.

The turning point came in 2019 when the COVID-19 pandemic disrupted life as we knew it. What seemed like an obstacle quickly turned into an opportunity for Dr. Joshi to immerse herself fully in crafting, which led to the launch of her full-time macramé business. Along with expanding her macramé offerings, she also started a separate page in 2020, to sell macramé craft supplies, catering to both Indian and international markets.

As her business grew, Vipal successfully balanced both ventures until mid-2023, when another major life change occurred—a move to a new country. This transition forced her to put custom and handmade products on hold, redirecting her focus entirely to the craft supplies side of the business. Though the move presented its own set of challenges, including adjusting to a new environment and relocating the warehouse from Mumbai to Idar, Gujarat, the unwavering support of her family and dedicated staff made the transition smooth.

Today, Thread Story stands as a testament to resilience and passion, offering high-quality macramé threads and craft materials to makers and creators. What began as a personal journey has now blossomed into a brand that plays a small but important part in many entrepreneurs’ journeys, fueling creativity and craftsmanship.

WHY US?

Unique & High-Quality Products ✨

We offer a curated selection of premium macramé threads, beads, and craft materials, constantly adding unique products you won’t easily find elsewhere. Each item is crafted to the highest standards, ensuring exceptional quality for your projects.

Affordable Shipping with Care 💸

Our shipping starts at just ₹50, making it budget-friendly for all. Our dedicated staff goes above and beyond, even standing in line at the post office in all weather conditions, to ensure your packages are dispatched efficiently and cost-effectively.

Fast & Reliable Delivery 🚚

Most orders are shipped within 24 hours, ensuring your supplies arrive quickly, so your creative flow never gets interrupted.

Global Reach, Local Care 🌍

We deliver worldwide with precision and care. Whether in India or abroad, you can rely on us for competitive rates and prompt service to fuel your creativity.